Posts in "Hot Topics"
June 3, 2021
Filed Under: Hot Topics
In business today, companies pay dearly to learn about their customers. Understanding their consumer base is a tremendous selling point for most digital sales teams.
Most radio stations used to maintain a database of listeners, contest players, or fans of the format. These days, programming teams are stretched so thin and many stations no longer actively maintain their listener databases. I’m shocked when I have a conversation with a PD and they say, “Yep, I know it’s important, but I just don’t have the time.”
I would contend that, in this age of digital data, a listener database is more important than ever before. There are several reasons for this…
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May 20, 2021
Filed Under: Hot Topics
The most negative feedback a radio station, or any advertising-supported platform, receives is about commercials. Consumers generally hate them. Yet, these same consumers will actually quote famous, effective campaigns:
“Where’s The Beef?”
“Real Men of Genius”
“Wassup!”
So, is the issue the actual presence of commercials or their quality?
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May 13, 2021
Filed Under: Hot Topics
For those who are not yet familiar, the IBA (Independent Broadcasters Association) is a newly formed group of broadcasters. The predominance are owners that have stations in just a few markets, and the association is adding an important voice for our industry. In a short time, they have become a valuable resource to their 1,500 member stations.
The IBA just conducted a survey of its members on how they performed in the first quarter of 2021.
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May 6, 2021
Filed Under: Hot Topics
On November 2, 1920, the first commercial radio broadcast emanated from KDKA in Pittsburgh. It is likely that on November 5, the Sales Manager walked into the Program Director’s office to pitch the first radio promotion.
And that dynamic has continued for over 100 years.
On May 12, we will be conducting a free webinar that addresses the sometimes conflicting objectives between programming and sales. More importantly, it will highlight how those objectives can be reconciled for the mutual benefit of both parties.
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April 22, 2021
Filed Under: Hot Topics
Given that we are The Ratings Experts, data sort of drives us. So, we were wondering exactly when and how the whole Throwback Thursday (#tbt) thing got rolling.
According to the always reliable Internet, it either became official in 2003 in the Urban Dictionary or in 2006 on a blog about sneakers.
Not a very thrilling story…
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April 20, 2021
Filed Under: Hot Topics
The phone lines are open!
For 30 years, we have provided unrivaled service to over 800 radio stations. We know a thing or two about what makes a station a success.
As part of our 30th anniversary tour, we wanted to share with you some select quotes from current and former clients.
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April 1, 2021
Filed Under: Hot Topics
No, this isn’t an April Fools’ joke…
For as long as I have been in this business, advertisers have broken radio inventory into two categories: prime and non-prime. The labeling of some inventory as non-prime gives the impression that it has less value than the inventory labeled prime. A good radio sales person should not sell what is perceived as inferior.
I hope that you just read that and said, “WHAT!?” Let me explain.
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March 30, 2021
Filed Under: Hot Topics
After a year of isolation and trepidation, it is clear we are seeing a light at the end of the pandemic tunnel. To be sure, we are still in a tunnel, but a return to some semblance of normalcy is not far off.
Of many things we have been deprived during this crisis, live entertainment is surely near the top of the list. This is something we all share, but it is also an opportunity that radio has exploited for many years.
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March 24, 2021
Filed Under: Hot Topics
For the past year, radio broadcasters, like most media outlets, have been playing defense. Now is the time to switch from defense to offense, and take advantage of new opportunities.
Why is this?
It appears that the economy is improving. The COVID relief package, which has been approved by Congress, will result in added dollars in most Americans’ pockets. Many will quickly spend that newfound money. Make sure your advertisers are prepared to compete for those dollars.
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March 23, 2021
Filed Under: Hot Topics
The recently unveiled survey results of the Infinite Dial 2021 produced a revealing statistic. The radio industry must acknowledge that we are potentially losing one of our most precious commodities – time.
The annual Infinite Dial studies are a treasure trove of valuable information. One particularly eye-opening statistic was the amount of time consumers spend each week with online audio.
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In business today, companies pay dearly to learn about their customers. Understanding their consumer base is a tremendous selling point for most digital sales teams.
