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Posts in "Hot Topics"

Do We Need an Official Review?

January 5, 2017

Filed Under: Hot Topics

Every NFL fan knows that when there is a questionable referee call, the coach has the opportunity to challenge the call. At that time, an independent panel reviews the call and they have three choices:

  • Overrule the call (the original call was wrong)
  • Confirm the call (the original call was right)
  • Let the call stand (the review was inconclusive)

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Polls Can Be So Wrong – And Your Success Depends on Them

December 15, 2016

Filed Under: Hot Topics

Over the past few decades polling and survey techniques have become more scientific and we are led to believe more precise. However, the recent presidential election proved that this “exact science” can result in terribly wrong results. How else can you explain that just about every poll had predicted with confidence that Hillary Clinton would be the next president? All Americans now know that the outcome was very different than the polls had projected.

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The Real Deal

December 1, 2016

Filed Under: Hot Topics

Back when PPM was new on the scene, Coleman Insights shared some valuable ideas about what they coined “the three ‘I’s” – Invisible, Incidental, and Intentional cume listening. These classifications remain valuable today, and we can utilize Nielsen’s software to zero in on the most important group: Intentional listeners.

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Addressable Advertising – The Next Generation?

November 17, 2016

Filed Under: Hot Topics

Digital outlets have boasted about their ability to better target advertising to potential consumers. By knowing what internet sites a consumer has visited, or where they are located geographically, they claim a higher return on the advertising investment. This technique is known as addressable advertising, and it might be ready to get even more sophisticated. The recently announced AT&T acquisition of Time Warner could take this system to the next level.

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It’s Not Too Late to Cash in on Holiday Spending

November 3, 2016

Filed Under: Hot Topics

New data from the National Retail Federation (NRF) forecasts holiday sales to reach $655.8 billion, an increase of 3.6% from last holiday season, with the year-over-year growth outpacing 2015 by 0.4%.

Non-store holiday sales, including online sales, direct-to-consumer, and kiosk numbers, are estimated to jump 7% to $112.35 billion this year.

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Impacting Business … From the Beach

October 18, 2016

Filed Under: Hot Topics

The saying goes, “Imitation is the highest form of flattery,” which is why I’m stealing a page from my wife’s sales playbook. Over the past few years, she has turned one of the simplest resources into a proactive selling tool, yielding results.

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From the Radio Show in Nashville

September 28, 2016

Filed Under: Hot Topics

Hopefully you were fortunate enough to attend the radio industry’s 2016 gathering in Nashville last week. My sense of the mood of the attendees was that people are challenging themselves and their teams to be looking for new ways to serve our dual clients – listeners and advertisers. The future has its challenges but will be bright for those that are the best at providing workable solutions for our client’s problems.

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Video Didn’t Kill Radio and Neither Will iPhone 7

September 14, 2016

Filed Under: Hot Topics

Radio always adapts to whatever it’s confronted with. July 1, 1941, television viewers saw their first 10-second advertisement; and RADIO adapted. In the late 1970s, walkmans (portable audio cassette/tape players) became the craze; and RADIO adapted. On October 23, 2001, the iPod was born (The iPod is a line of portable media players and multi-purpose pocket computers); and RADIO adapted. July 1, 2002, Sirius was officially launched; and RADIO adapted. And, I remember attending the NAB/RAB Orlando conference in 2013 when iTunes Radio launched on September 18, 2013. The launch of iTunes Radio was the talk of the conference that day and guess what; RADIO adapted.

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Successful Prospecting Is Truly Essential to Your End Result!

September 8, 2016

Filed Under: Hot Topics

The heart and soul of the radio industry is sales. As a sales executive, one of your primary responsibilities is to bring in new business. To be successful in bringing in new business, you have to do your research and prospecting is where it all begins. The activity of prospecting is a way of researching what potential businesses are out there that would be a perfect fit for your station to target in order to reach the advertiser’s consumer base. Let’s face it – It’s hard to sell something if you don’t have a prospect to talk to.

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Dirty Laundry

August 23, 2016

Filed Under: Hot Topics

Recently Mark Ramsey penned a couple blogs suggesting that more broadcasters drop Nielsen and spend that money improving their products. To be sure, taking shots at Nielsen (and Arbitron) has been a radio blood sport for years. And, I am not here to be a Nielsen apologist or defender. We can all agree that a larger sample size would be a step in the right direction. (Side note: Have you compared your market’s radio sample size with that of the TV survey? You might be shocked.)

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