Posts in "Hot Topics"
November 17, 2016
Filed Under: Hot Topics
Digital outlets have boasted about their ability to better target advertising to potential consumers. By knowing what internet sites a consumer has visited, or where they are located geographically, they claim a higher return on the advertising investment. This technique is known as addressable advertising, and it might be ready to get even more sophisticated. The recently announced AT&T acquisition of Time Warner could take this system to the next level.
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November 3, 2016
Filed Under: Hot Topics
New data from the National Retail Federation (NRF) forecasts holiday sales to reach $655.8 billion, an increase of 3.6% from last holiday season, with the year-over-year growth outpacing 2015 by 0.4%.
Non-store holiday sales, including online sales, direct-to-consumer, and kiosk numbers, are estimated to jump 7% to $112.35 billion this year.
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October 18, 2016
Filed Under: Hot Topics
The saying goes, “Imitation is the highest form of flattery,” which is why I’m stealing a page from my wife’s sales playbook. Over the past few years, she has turned one of the simplest resources into a proactive selling tool, yielding results.
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September 28, 2016
Filed Under: Hot Topics
Hopefully you were fortunate enough to attend the radio industry’s 2016 gathering in Nashville last week. My sense of the mood of the attendees was that people are challenging themselves and their teams to be looking for new ways to serve our dual clients – listeners and advertisers. The future has its challenges but will be bright for those that are the best at providing workable solutions for our client’s problems.
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September 14, 2016
Filed Under: Hot Topics
Radio always adapts to whatever it’s confronted with. July 1, 1941, television viewers saw their first 10-second advertisement; and RADIO adapted. In the late 1970s, walkmans (portable audio cassette/tape players) became the craze; and RADIO adapted. On October 23, 2001, the iPod was born (The iPod is a line of portable media players and multi-purpose pocket computers); and RADIO adapted. July 1, 2002, Sirius was officially launched; and RADIO adapted. And, I remember attending the NAB/RAB Orlando conference in 2013 when iTunes Radio launched on September 18, 2013. The launch of iTunes Radio was the talk of the conference that day and guess what; RADIO adapted.
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September 8, 2016
Filed Under: Hot Topics
The heart and soul of the radio industry is sales. As a sales executive, one of your primary responsibilities is to bring in new business. To be successful in bringing in new business, you have to do your research and prospecting is where it all begins. The activity of prospecting is a way of researching what potential businesses are out there that would be a perfect fit for your station to target in order to reach the advertiser’s consumer base. Let’s face it – It’s hard to sell something if you don’t have a prospect to talk to.
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August 23, 2016
Filed Under: Hot Topics
Recently Mark Ramsey penned a couple blogs suggesting that more broadcasters drop Nielsen and spend that money improving their products. To be sure, taking shots at Nielsen (and Arbitron) has been a radio blood sport for years. And, I am not here to be a Nielsen apologist or defender. We can all agree that a larger sample size would be a step in the right direction. (Side note: Have you compared your market’s radio sample size with that of the TV survey? You might be shocked.)
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August 11, 2016
Filed Under: Hot Topics
It’s nice to change our focus for a while from the murky waters of the current political election cycle to the, ahem, murky waters that face the Olympic athletes in Rio de Janeiro. But hopefully, radio stations across the country – particularly those with a sports format – geared up for their share of the gold in terms of ad dollars.
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July 28, 2016
Filed Under: Hot Topics
Society today seems to be centered around one generation, Millennials. Because of the internet, Millennials have more power than any generation before them. Without ever leaving the house, they can dictate trends, consume media, make their voice heard around the world, and even create media. Whether or not Millennials are actually making a difference, society thinks they have the capability to and thus they are the demographic everyone wants to reach. And the way to reach this generation? Social media.
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July 12, 2016
Filed Under: Hot Topics
One thing that remains true to this day is the power Radio can have when present and engaged in what is occurring in and around our communities. With the recent tragic events taking place across our country, whether human or weather-related, the people need to hear from their local officials, police chiefs, community leaders, RADIO PERSONALITIES, etc. Listeners also need to hear from those directly affected so their stories can be heard and understood. This open dialogue, when done with respect, integrity, and compassion, can lead to a better understanding. It can also hopefully lead to what one can do as a concerned community resident. That can range from how can I help those in need, how can we hold those accountable, where am I going to get clean water, how can I get help for my displaced family, to how can I keep my children/family safe.
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