Public Radio

Reward your listeners. Make your underwriters happy.

Understanding the public radio listener is an art unto itself. They’re different, just like Carl Kasell is different than Howard Stern. And you can’t appeal to underwriters the same as advertisers, either. Research Director, Inc. understands these differences, because we’ve been working with public radio stations around the country for over 10 years, helping them build their listener bases and offer more value to their underwriters.

We do it by helping you understand your listeners better. We make sense of the mountains of audience data—both for you and your underwriters. So your programmers will be free to program in ways that make your listeners happy, and your development team has the information they need to enable underwriters to understand the value your sophisticated audience brings them.

• Is there an underwriting prospect you want to bring into the fold? Not to worry; we’ll help you. We give you the knowledge you need, even full-blown, branded presentations—fast. We’re experts at finding creative ways to position your station to increase your odds of success. Find out more about how Research Director helps grow your underwriting.

• Worried about a fall-off in listeners? We can help you there, too. We also have the programming expertise to help you turn it around. Find out more about how Research Director helps you build your audience.

Get ready to know your audience better.

Working with Research Director’s team of radio professionals, it won’t be long before you’ll know considerably more about your audience. We’re here to interact quickly, online or by phone. We’ll even be happy to come to your site to share what we’ve learned with your staff—face-to-face. You’ll make more enlightened programming decisions and more effective underwriting presentations. And that should make everyone happy.

PPM™ is a trademark of Nielsen Audio.