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Filed Under: Hot Topics
Earlier this year, I switched roles at Research Director. I am now on the Information Systems team. We are referred to as IS, InfoSys, and “hey you.” Okay, I’m joking about that last one. I bet you’re wondering, “Okay, so? What does your team’s name have to do with anything?”
I’m getting there …
Filed Under: Hot Topics
As you may know, the whole ChatGPT-slash-AI experience has caused quite a stir – especially in radio circles. Will computers replace live personalities, writers and <gasp> consultants?
I was tipped off to the new Google AI program Bard by Beau Phillips in his REVERB blog (a good weekly read, BTW). I joined the wait list, and within two hours I was invited to join the experiment. Read More…
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How many times have you pulled out all the stops to close a piece of business only to lose it? How do you differentiate yourself and your station from the rest of the pack? Would you like a secret weapon to close a piece of business? This weapon is Closing Ratios. Read More…
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It’s only appropriate that we talk about cannabis on 4/20. Did you know that this number is in reference to 4:20 pm? This is the time at which some San Rafael, CA high school students regularly met to try to locate an unattended plot of cannabis plants. Do you have another reference for 420? We can give you a few more …
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Your station’s ratings can be a source of joy or sorrow. Let’s say your station garners an older-skewing demographic – one that likely has a large portion of Adults 55+ (or even 65+). Your clients want Adults 18-49 or 25-54. What do you do?
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As you are likely aware, we specialize in analyzing Nielsen data for radio stations across the country. We have been doing so for over 30 years. For many of our clients, we are not The Ratings Experts, we are the ratings whisperers. In short – we help programmers know their numbers.
How do we do this? Is it alchemy or legerdemain? No, it is with something we have dubbed The Programming & Ratings Toolbox. “What is that?” you say? It contains the following elements – all designed to gain a deeper understanding of your station’s Nielsen data. Read More…
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Happy Opening Day everyone! With all the analysis of the new rules, I’ve been thinking about how radio can learn from our great pastime. I am a huge Washington Nationals and MLB fan, and I understand the intent of all the new rule changes. The pitch clock, bigger bases, no defensive shifting, and others are supposed to help quicken the “pace of play” and increase offense. Looking at the Spring Training numbers, they do seem to be working. Everyone in the sport is excited about them.
I could see younger players adjusting quicker since rules are always being tinkered with in the minor leagues. I’m surprised though that even veterans are on board. “I love it … I can totally dictate pace.” said future hall-of-famer, and former Nats great, Max Scherzer about the pitch clock. As intimidating as he is, I wouldn’t want him to know I’m disagreeing with him, but sorry Max, I am. To me, the new rules seem not only impulsive but baseball also seems to be changing too much all at once. Radio should take a page out of baseball’s book, but then ball it up and shoot it into the trash can. Oh wait … wrong sport.
Filed Under: Hot Topics
As The Ratings Experts, we’re well-versed in the language of Nielsen. We not only know the numbers, we also know where to mine for the nuggets that can reveal why your station is healthy (or not).
However, if you work your way through the fog of war, you’ll find that your ratings are dependent on one metric – Average Quarter Hour (AQH). Everything is dependent on this number … Read More…
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Streaming now represents 20% of AM/FM radio listening, according to Edison Research’s quarterly “Share of Ear” Q4 2022 study. Did you know this? Are you prepared with the facts to fight perceptions that Pandora and Spotify reach more people or garner a larger “share of ear”?
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This blog post has nothing to do with Kindles, e-readers, or anything digital. We are, instead, going to explore the wonders to be found in Nielsen’s eBook. This delightful tome comes your way with every survey, is available in the easy-to-use PDF format, and contains a dizzying array of numbers … and stuff.
The eBook contains the granular details of the survey … Read More…
