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Filed Under: Hot Topics
Do you ever find yourself staring at a bunch of numbers trying to decide what is best to use? Many of us find it difficult to select the right data to use in a sales pitch to a prospective advertiser. Are you looking/needing a quick way to pick the right information to use to tell the best story for your station?
We have some guidelines.
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Do you ever struggle to tell the best story for your station? Don’t quite know how to show that you are a great “match” for the advertiser? Need a general format for finding and telling your story?
We’ve got you covered.
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I am a geek for any kind of survey or questionnaire. I almost always participate for two reasons. First, because getting sample is difficult, and second, because I’m always curious about how questions are constructed.
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I want to start off by saying this is not a blog post focused on bashing how radio ratings are created. The Nielsen PPM system is currency for our industry, and it is in all of our best interests to see it succeed.
That said, the system as currently constructed has its flaws. The biggest one is sample size. More sample would bring more consistency. However, the radio industry cannot afford to pay for this increase, and Nielsen certainly will not do it for free (nor should they). Read More…
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Are you having difficulties convincing an advertiser that you are the right station for reaching their target consumer? This is most likely even harder if you are not a top-ranked station. What can you do to prove the value of your listeners?
We have a few ideas for you …
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How often have you started to create a schedule for an advertiser and wondered about Reach and Frequency? Which one is more important? When should I focus on REACH and when should the focus be FREQUENCY? Here is a K.I.S.S. (Keep It Simple, Stupid) approach.
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As radio programmers, we can become obsessed with our competition. Where do our listeners go when they leave our station? As the most recent Jacobs Media Tech Survey pointed out – all too often they leave for audio sources that are not found on the radio dial.
Until we have a “one-ring-to-rule-them-all” audio measurement system, we can only track our listeners to other radio stations.
There is value in tracking listening within our own ecosystem. And there are some valuable – and easy to use – tools available for you to do just that.
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Even after all these years, we have a hard time referring to Time Spent Listening (TSL) as Average Weekly Time Exposed (AWTE) in Portable People Meter (PPM) markets. We also seem to love those acronyms.
As The Ratings Experts, we have the benefit of looking at data from numerous markets in a variety of formats every single survey.
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Reach and Frequency are the pillars of any ad campaign. Which one is more important? It depends on the advertising goals and the buying cycle of the advertiser’s product. Let’s consider a few scenarios starting with the grand opening of a store. Do they need high reach, high frequency, both, or neither?
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In a prior blog, Steve Allan provided his take on the recent 2022 Jacobs Media Tech Survey. While the news from the survey was not all great for Radio, there were some positive takeaways. One thing that stood out for me was the top reasons people still listen to Radio. Do you know what they are? Go ahead … take a guess.
