Posts in "Hot Topics"
October 11, 2012
Filed Under: Hot Topics
Since the world’s first successful radio broadcast on Christmas Eve, 1906, the industry has evolved into one of the most popular forms of media outlets consumers turn to. Radio’s consumer base has a loyal and emotional one-on-one relationship with their favorite station and its personalities. It is a place where consumers can go to make an effective connection with their community. It is a trustworthy and reliable medium. In short, Radio is free to its users; it is everywhere; and it is a very diverse and flexible medium with a format for consumers of all ages, races, and educational and financial backgrounds.
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October 4, 2012
Filed Under: Hot Topics
When a radio station is pitching an advertiser for business, they need to demonstrate that they understand who the advertiser’s consumers are, what drives their purchase, and how their station best reaches them. Qualitative information helps to better understand an advertiser’s customer and demonstrate the power of the station to reach them. With qualitative research, you can profile an advertiser’s customer in great detail – learn where and how often they shop, what they’ve bought, what they plan to buy, and much much more. With competition among media increasing daily, qualitative helps you go beyond the standard age/sex demographics and set radio stations apart from one another.
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September 25, 2012
Filed Under: Hot Topics
The fastest growing segment of the advertising pie is lumped into a category we now call “digital.” According to the latest report from the Internet Advertising Bureau and PWC U.S., “Internet” advertising revenues alone were $8.4 billion for the first quarter of 2012. That was a 15% increase over the first quarter of 2011.
Many different media want to increase their slice of this large and growing revenue pie. The question is, who has the advantage in this relatively new advertising space?
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September 19, 2012
Filed Under: Hot Topics
Just about every time a new ratings book is released, your audience shares change. Most PDs ask the simple question: WHY? It doesn’t matter whether you’re in a diary or PPM market, there are four possible reasons your Arbitron audience estimates change.
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September 11, 2012
Filed Under: Hot Topics
Last week we talked about how a “vital few” can contribute more than their fair share to a given outcome. The same can be said for radio, with First Preference listeners contributing a disproportionately large share of the average station’s time spent listening.
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September 5, 2012
Filed Under: Hot Topics
Ever heard of Pareto’s Principle? Also known as the 80-20 Rule, it explains the uneven distribution seen so many places in life. Speaking in generalities, 80% of the effects come from 20% of the causes. That divides things into the “vital few” and the “trivial many.”
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August 30, 2012
Filed Under: Hot Topics
***UPDATE – October 19, 2012: Arbitron announced that the final release of TAPSCAN Web 11 is scheduled for Saturday, October 20. This will replace the current version (TAPSCAN 10.8); however, you will still have access to your saved schedules from 10.8 and older versions. Arbitron is offering live and on-demand training for TAPSCAN Web 11 through their website to help you with this transition. Our team of experts at Research Director, Inc. would also be happy to assist you with the new software.***
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August 15, 2012
Filed Under: Hot Topics
Sales and programming teams sometimes speak different languages. The sales team wants higher ratings, while the programming team wants bigger shares. However, ratings and shares don’t always rise and fall in sync with each other.
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July 26, 2012
Filed Under: Hot Topics
At last month’s Morning Show Boot Camp, Arbitron presented a benchmark study on the top 25 successful morning shows according to PPM. You can see the full presentation here but we thought there were a few points worthy of your attention.
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July 19, 2012
Filed Under: Hot Topics
Media buyers can be divided into two groups: Those who want to make quality buys at the lowest cost per point. And, those who want to buy at the lowest cost per point. It is our hope that making a quality buy should always be the buyer’s goal.
You have just received a Request for Proposal (RFP). So now where do you start? How are you going to show the value of your station(s) and have it/them stand above the rest?
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