Posts in "Hot Topics"
May 30, 2019
Filed Under: Hot Topics
I have a 0.4 rating.
So does my competitor.
So do four other radio stations.
Clearly all six of the radio stations are equal – or at least on the ranker. So how does the overworked media buyer/advertiser decide which station to select? The easy answer is the one who comes in the cheapest or delivers the most “extra value.” Competing on price or adding a boatload of ineffective and costly added value is not the answer.
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May 16, 2019
Filed Under: Hot Topics
In a matter of months, Nielsen is planning to deliver monthly ratings reports – known as Continuous Diary Measurement (CDM) – to the four-book per year diary markets. These monthly reports will be considered “currency.” Nielsen is positioning this as a positive step towards aiding in enhancing radio’s relevance to the advertising community. Nielsen believes that having more frequent currency data is a plus for these markets and can result in new advertising dollars.
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May 9, 2019
Filed Under: Hot Topics
The latest social controversy that has lit up the Twitterverse is Game Of Thrones. No, we’re not talking about the Dothraki charge. The biggest deal was the rogue coffee cup that appeared in episode four of this season.
As with most controversies, there was the hint of a conspiracy. Did Starbucks pay for that placement? Was it an intentional gaffe on the producers’ part to spark conversation?
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April 30, 2019
Filed Under: Hot Topics
For decades (yes, decades) radio has had the unique benefit of having local personalities reading advertisers’ messages live on the air. These live reads demand a premium and for many stations are a significant contributor to the station’s overall revenue. This is because these personalities have a relationship with the listeners and their endorsement builds tremendous one-to-one value to the listeners.
So what can a local sales rep or station do to maximize this important source of revenue?
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March 5, 2019
Filed Under: Hot Topics
The following statement could be directly from Captain Obvious: For radio to grow, it needs to attract new advertisers to our medium. One obvious source of new advertisers is broadcast television. Targeting those advertisers who dedicate 100% of their broadcast budget to television is key for radio’s future growth.
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February 5, 2019
Filed Under: Hot Topics
The Beatles 1963 album “Please Please Me” had the song, “Do You Want to Know a Secret,” which was also the opening line of the song. The second line was “And promise not to tell.” There is an assumption that if someone tells you “a secret” that you keep it to yourself.
While keeping a secret is considered an admirable thing, there is one secret that radio broadcasters need to tell everyone.
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January 21, 2019
Filed Under: Hot Topics
Radio station programming and marketing directors joke, “If only I knew who was carrying those meters, then I could really grow my ratings.” Many organizations, including Research Director, Inc., have built tools to focus on those listeners who are carrying a meter. Most just drill down by age and geography.
Nielsen will now deliver to its clients a report that lets them know the profile of those that are carrying meters in their market. Now, it does not give you their name and address, nor does it focus on individual meter keepers. Instead, this report, called “PPM Panel Characteristics,” outlines the characteristics of your market’s meter keeper with detail that is not available elsewhere.
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January 8, 2019
Filed Under: Hot Topics
Which could mean potentially losing business! Are you willing to stand as strong as Colin Kaepernick in your beliefs? Are you willing to lose that business because the client does not believe in the VALUE of your listeners? Are you going to cut the rate even though the data shows that your station is the best for clients because you just want the business?
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December 4, 2018
Filed Under: Hot Topics
Hello folks … once again it’s my turn to write a blog. UGH!
And the reason for my “UGH!” now (and always) is usually the same … what in the world am I going to write about?????? And, I swear this go around, I had a serious case of blog block. I’ve pondered it long and hard over the past couple of weeks and nothing, seriously, absolutely nothing!
So, with a deadline looming (overdue, in fact), and being the researcher that I am, I googled “blog ideas” in hopes of coming up with a topic. This (among many others) is what I stumbled upon … 47 Blog & Content Ideas for When You Have a Mental Block.
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November 7, 2018
Filed Under: Hot Topics
Each year, effective with the October PPM and Fall diary books, updated population numbers are incorporated into Nielsen Audio’s radio audience estimates. Changes within a station’s key demographic can significantly impact its ratings, even if panelists’ or diarykeepers’ listening hasn’t changed at all.
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